Brand identity
Give your business a distinctive identity that feels like you.
Your brand identity guides how your business looks and presents itself. We translate your story and audience into a coherent visual foundation. The brief can include a logo, colours, typography and practical guidance for using them on your website and other materials.
Book a free callThe possibilities
What we can take care of
We agree which elements your project needs. Your quotation sets out the scope, deliverables and revision rounds.
A clear visual direction
A design direction based on your story, audience and intended impression. References and explained design choices establish a foundation before we develop the agreed materials.
Logo and variations
If a logo is included in the brief, we develop the design and agreed variations, supplying files suited to the applications specified at the start.
Colour and typography
A coordinated selection of colours and typefaces, with practical guidance for use. We discuss any relevant font licences and usage restrictions before making the selection.
Practical brand guidelines
A concise guide to the agreed visual elements, including examples of their use. This gives you and other designers a clear foundation for future materials.
Our approach
From first conversation to a clear approach
Understand your business
We discuss what your business does, who you want to reach and the impression you want to create. Existing materials and relevant references provide context.
Choose and develop a direction
We present the agreed design direction and gather focused feedback. We then develop the selected direction through the revision rounds specified in your quote.
Deliver files and guidance
Once approved, we deliver the agreed files and usage guidance. Additional materials or applying the identity to an existing website can be scoped as follow-up work.
The investment
What shapes the investment?
After a free introductory call of around 30 minutes, you receive a tailored quote specifying the scope, file formats and revision rounds. Additional materials, later management and maintenance are priced separately.
- A new identity or an extension of an existing style
- The number of materials and logo variations
- The depth of the guidelines and application examples
- Required licences and agreed revision rounds
Clear agreements from the start
Projects normally require a 50% deposit, unless we agree otherwise in writing. The balance follows delivery and the agreed revisions. Additional work and ongoing maintenance are agreed separately.
Common questions
Good to know
Can you work with my existing logo?
Yes, an existing identity can provide the starting point. We review the available materials and discuss whether you need a focused addition or a broader update. The selected approach is described in the quote.
Which files and usage rights will I receive?
The quote specifies the files and intended applications. Usage rights are recorded in the project agreement and terms. Fonts, photography and other third-party materials may have separate licensing conditions.
How many revisions are included?
The quote defines the number of revision rounds and opportunities for feedback, so the included development is clear. If you want a new direction or additional materials, we agree the extra work and cost first.
What should your next chapter look like?
Tell us about your business in a free introductory call of around 30 minutes. We will discuss the brand elements you need and prepare a tailored quote.